/* תורן — landing page. Mobile-first, RTL. */
:root{
  --navy:#0f1f2e; --navy-2:#16304a; --ink:#17212b; --mute:#5b6b7a; --line:#e3e9ef;
  --bg:#f7f9fb; --card:#ffffff; --amber:#f5b942; --amber-ink:#8a5a00;
  --wa:#25d366; --wa-dark:#128c4a; --r:16px; --max:980px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans Hebrew","Heebo",sans-serif;color:var(--ink);background:var(--bg);line-height:1.6;font-size:1.0625rem;overflow-x:hidden;padding-bottom:84px}
img{max-width:100%;height:auto;display:block}
h1,h2,h3{line-height:1.2;margin:0 0 .5em;font-weight:800;letter-spacing:-.01em}
h1{font-size:clamp(1.9rem,6.5vw,3.1rem)}
h2{font-size:clamp(1.5rem,5.2vw,2.3rem)}
h3{font-size:1.15rem}
p{margin:0 0 1em}
a{color:inherit}
.skip{position:absolute;top:-60px;right:8px;background:var(--amber);color:#000;padding:10px 14px;border-radius:8px;z-index:100;font-weight:700}
.skip:focus{top:8px}
/* focus: dark ring on light backgrounds, amber ring on dark ones */
:focus-visible{outline:3px solid var(--navy-2);outline-offset:3px}
.top :focus-visible,.hero :focus-visible,.pricing :focus-visible,.final :focus-visible,.skip:focus-visible{outline-color:var(--amber)}
.sticky-wa:focus-visible{outline:3px solid var(--navy);outline-offset:-6px}
.sr{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}

/* header */
.top{position:sticky;top:0;z-index:20;display:flex;align-items:center;gap:12px;padding:10px 16px;background:rgba(15,31,46,.92);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);color:#fff}
.brand{display:flex;align-items:center;gap:8px;text-decoration:none;font-weight:800;font-size:1.25rem}
.brand-mark{display:grid;place-items:center;width:34px;height:34px;border-radius:9px;background:var(--amber);color:var(--navy);font-size:1.2rem}
.top nav{display:none;gap:18px;margin-inline-start:auto;font-size:.95rem}
.top nav a{text-decoration:none;opacity:.85}
.top nav a:hover{opacity:1;text-decoration:underline}
.top .btn-sm{margin-inline-start:auto}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:14px 22px;border-radius:999px;font-weight:700;text-decoration:none;font-size:1.05rem;min-height:48px;transition:transform .15s,box-shadow .15s}
.btn:active{transform:scale(.98)}
.btn-wa{background:var(--wa);color:#052e16;box-shadow:0 6px 18px rgba(37,211,102,.35)}
.btn-wa:hover{background:#1fc45a}
.btn-ghost{background:transparent;color:inherit;border:2px solid currentColor;opacity:.9}
.btn-sm{padding:9px 14px;min-height:38px;font-size:.95rem;box-shadow:none}
.btn-lg{font-size:1.15rem;padding:16px 26px}
.ico{width:22px;height:22px;fill:currentColor;flex:none}

/* hero */
.hero{background:linear-gradient(170deg,var(--navy) 0%,var(--navy-2) 70%,#1d4063 100%);color:#fff;padding:36px 20px 44px;position:relative;overflow:hidden}
.hero::after{content:"";position:absolute;inset-inline-start:-120px;bottom:-160px;width:360px;height:360px;border-radius:50%;background:radial-gradient(circle,rgba(245,185,66,.28),transparent 65%);pointer-events:none}
.hero>*{position:relative;max-width:var(--max);margin-inline:auto}
.eyebrow{display:inline-block;font-size:.85rem;font-weight:700;letter-spacing:.02em;background:rgba(245,185,66,.18);color:var(--amber);border:1px solid rgba(245,185,66,.4);padding:4px 12px;border-radius:999px;margin:0 0 16px}
.sec .eyebrow{background:#fff3d6;color:var(--amber-ink);border-color:#f0d9a0}
.hero h1{max-width:720px}
.hl{color:var(--amber)}
.lead{font-size:1.12rem;opacity:.92;max-width:600px}
.cta-row{display:flex;flex-direction:column;gap:12px;margin:22px 0 18px}
.cta-row .btn{width:100%}
.trust{list-style:none;padding:0;margin:0 0 28px;display:flex;flex-wrap:wrap;gap:8px 18px;font-size:.92rem;opacity:.9}

/* chat demo */
.chat-demo{background:#e9eef3;border-radius:20px;padding:14px;display:flex;flex-direction:column;gap:8px;max-width:420px;box-shadow:0 20px 50px rgba(0,0,0,.35);color:var(--ink)}
.bubble{padding:9px 12px;border-radius:14px;max-width:88%;font-size:.95rem;line-height:1.45;position:relative}
.bubble .who{display:block;font-size:.72rem;color:var(--mute);margin-bottom:2px}
.bubble.in{background:#fff;align-self:flex-start;border-start-start-radius:4px}
.bubble.out{background:#d9fdd3;align-self:flex-end;border-start-end-radius:4px}

/* sections */
.sec{padding:52px 20px}
.sec>*{max-width:var(--max);margin-inline:auto}
.sub{color:var(--mute);font-size:1.05rem;max-width:640px}
.problem{background:#fff}
.cards,.offer-grid{display:grid;gap:14px;margin-top:22px}
.card,.feat{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:20px}
.card{background:var(--bg)}
.big{font-size:2rem;display:block;margin-bottom:8px}
.card p,.feat p{margin:0;color:var(--mute)}
.feat h3{margin-bottom:.4em}

/* pricing */
.pricing{margin-top:30px;background:var(--navy);color:#fff;border-radius:22px;padding:24px 20px;display:grid;gap:14px}
.price-card{background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.14);border-radius:14px;padding:16px}
.price-card h3{color:var(--amber);margin-bottom:.3em}
.price-card p{margin:0;opacity:.9;font-size:.98rem}
.price-head .price-title{color:#fff;font-size:clamp(1.35rem,4.6vw,1.8rem);margin-bottom:.35em}
.price-head p{margin:0;opacity:.9;font-size:1rem}
.plans{list-style:none;margin:0;padding:0;display:grid;gap:12px}
.plan{background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.14);border-radius:14px;padding:16px}
.plan-main{border-color:var(--amber);background:rgba(245,185,66,.1)}
.plan h4{margin:0 0 .4em;font-size:1.08rem;color:var(--amber)}
.plan-price{margin:0;font-size:1rem}
.plan-price strong{font-size:1.75rem;font-weight:800;letter-spacing:-.01em;margin-inline-end:4px}
.plan-price .from{font-size:.9rem;opacity:.85;margin-inline-end:4px}
.plan-monthly{margin:2px 0 8px;font-weight:700}
.plan-desc{margin:0;opacity:.85;font-size:.93rem}
.price-note{display:grid;gap:4px;padding:6px 2px}
.price-note strong{font-size:1.15rem}
.price-note span{opacity:.85;font-size:.95rem}
.price-note .vat{font-size:.88rem;opacity:.8}
.pricing .btn{justify-self:stretch}
/* v11: Plus card + website-chat add-on */
.plan-plus{border-color:rgba(245,185,66,.55)}
.plan-badge{display:inline-block;vertical-align:middle;margin-inline-start:6px;background:var(--amber);color:var(--navy);font-size:.74rem;font-weight:800;padding:2px 9px;border-radius:999px;line-height:1.5}
.addon{display:grid;gap:6px;border:1.5px dashed rgba(245,185,66,.75);border-radius:14px;padding:16px;background:rgba(245,185,66,.06)}
.addon-tag{margin:0;font-size:.8rem;font-weight:800;color:var(--amber)}
.addon h4{margin:0;font-size:1.15rem;color:#fff}
.addon-price{margin:0;font-size:1rem}
.addon-price strong{font-size:1.55rem;font-weight:800;color:var(--amber);margin-inline-end:4px}
.addon-price span{font-weight:700;margin-inline-start:4px}
.addon-price .from{font-weight:400;font-size:.9rem;opacity:.85;margin:0 0 0 4px;margin-inline-start:0;margin-inline-end:4px}
.addon-desc{margin:0;opacity:.9;font-size:.95rem}
.addon-desc strong{color:var(--amber)}
.pricing .addon .btn{justify-self:start;margin-top:4px}

/* case study */
.case{background:linear-gradient(180deg,#fff 0%,#fdf4f6 100%)}
.phones{display:flex;gap:16px;overflow-x:auto;scroll-snap-type:x mandatory;padding:10px 4px 18px;margin:22px -4px 10px;-webkit-overflow-scrolling:touch;scrollbar-width:none}
.phones::-webkit-scrollbar{display:none}
.phone{flex:0 0 min(78%,300px);scroll-snap-align:center;margin:0;text-align:center}
.phone img{border-radius:28px;border:8px solid #111;box-shadow:0 18px 40px rgba(0,0,0,.25);background:#111}
.phone figcaption{margin-top:10px;font-size:.9rem;color:var(--mute);font-weight:600}
.checks{list-style:none;padding:0;margin:12px 0 22px;display:grid;gap:10px}
.checks li{padding-inline-start:30px;position:relative}
.checks li::before{content:"✓";position:absolute;inset-inline-start:0;top:0;width:22px;height:22px;border-radius:50%;background:var(--amber);color:var(--navy);font-weight:800;display:grid;place-items:center;font-size:.85rem;margin-top:3px}
.case .btn-ghost{color:var(--navy)}
/* Yael quote block — ready for when there is a real quote (see comment in index.html) */
.case-quote{margin:0 0 22px;background:#fff;border:1px solid var(--line);border-inline-start:4px solid var(--amber);border-radius:14px;padding:18px 20px}
.case-quote blockquote{margin:0;font-size:1.1rem;line-height:1.7;color:var(--ink)}
.case-quote blockquote p{margin:0}
.case-quote figcaption{margin-top:10px;font-size:.92rem;color:var(--mute);font-weight:600}
.case-stat{margin:-8px 0 22px;font-weight:700;color:var(--navy-2)}

/* how */
.how{background:#fff}
.steps{list-style:none;padding:0;margin:22px 0 0;display:grid;gap:16px;counter-reset:s}
.steps li{display:grid;grid-template-columns:44px 1fr;gap:14px;align-items:start;background:var(--bg);border:1px solid var(--line);border-radius:var(--r);padding:18px}
.num{display:grid;place-items:center;width:44px;height:44px;border-radius:12px;background:var(--navy);color:var(--amber);font-weight:800;font-size:1.2rem}
.steps h3,.steps p{grid-column:2}
.steps h3{margin-bottom:.3em}
.steps .num{grid-row:1/span 2}
.steps p{margin:0;color:var(--mute)}

/* about */
.about-card{display:grid;gap:16px;background:var(--card);border:1px solid var(--line);border-radius:22px;padding:24px 20px}
.avatar{width:72px;height:72px;border-radius:50%;background:linear-gradient(135deg,var(--amber),#f08a24);color:var(--navy);display:grid;place-items:center;font-size:2rem;font-weight:800}
.about p:last-child{margin:0}
.about h2{margin:0 0 12px}
.about-intro{font-size:1.06rem;line-height:1.75;margin:0 0 16px}
.about-intro strong{display:block;font-size:1.2rem;color:var(--navy);margin-bottom:4px}
.about-meta{list-style:none;margin:0 0 18px;padding:0;display:flex;flex-wrap:wrap;gap:8px}
.about-meta li{background:var(--bg);border:1px solid var(--line);border-radius:999px;padding:6px 12px;font-size:.88rem;line-height:1.35;color:var(--navy-2);font-weight:600}
.about-meta .about-name{background:var(--navy);border-color:var(--navy);color:#fff;font-weight:700}
.about-quote{margin:0;padding:4px 16px 4px 0;border-inline-start:4px solid var(--amber);color:var(--ink);font-size:1.05rem;line-height:1.75}
.about-quote p{margin:0}

/* faq */
.faq details{background:#fff;border:1px solid var(--line);border-radius:14px;padding:4px 16px;margin-bottom:10px}
.faq summary{cursor:pointer;font-weight:700;padding:12px 0;list-style:none;position:relative;padding-inline-end:28px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;inset-inline-end:0;top:10px;font-size:1.4rem;color:var(--amber-ink);line-height:1}
.faq details[open] summary::after{content:"–"}
.faq details p{margin:0 0 14px;color:var(--mute)}

/* final */
.final{background:var(--navy);color:#fff;text-align:center}
.final .sub{color:rgba(255,255,255,.8);margin-inline:auto}
.final .btn{margin-top:6px}
.tiny{font-size:.85rem;opacity:.7;margin:14px 0 0}

/* footer */
.foot{display:flex;flex-wrap:wrap;gap:8px 16px;justify-content:space-between;align-items:center;padding:20px;font-size:.9rem;color:var(--mute);max-width:var(--max);margin-inline:auto}
.foot a{color:var(--navy-2);text-underline-offset:3px}
.foot-links a{display:inline-block;padding:6px 0}
.a11y-ico{margin-inline-end:4px}

/* v10: WhatsApp is the secondary path — a small round button on phones (the chat launcher is the primary one) */
.sticky-wa{position:fixed;bottom:calc(16px + env(safe-area-inset-bottom));inset-inline-start:16px;z-index:30;display:grid;place-items:center;width:52px;height:52px;border-radius:50%;background:#fff;color:var(--wa-dark);border:2px solid var(--wa);box-shadow:0 6px 18px rgba(15,31,46,.25);text-decoration:none}
.sticky-wa .ico{width:26px;height:26px;fill:var(--wa-dark)}
.sticky-wa-label{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}

/* v10: the chat is the primary call to action (amber, like the chat launcher); WhatsApp = outline */
.btn-chat{background:var(--amber);color:var(--navy);font-weight:800;box-shadow:0 6px 18px rgba(245,185,66,.3)}
.btn-chat:hover{background:#ffc95c}
.top .btn-chat{box-shadow:none}
.btn-wa-outline{background:transparent;color:#fff;border:2px solid var(--wa)}
.btn-wa-outline .ico{fill:var(--wa)}
.btn-wa-outline:hover{background:rgba(37,211,102,.14)}
.cta-note{margin:-4px 0 22px;font-size:.95rem;line-height:1.6;opacity:.92;max-width:40em}
.cta-note a{color:var(--amber);font-weight:700;text-underline-offset:3px}
.cta-pair{display:flex;flex-direction:column;gap:12px}
.cta-pair .btn{width:100%}

@media (min-width:720px){
  body{padding-bottom:0}
  .sticky-wa{display:none}
  .top{padding:12px 28px}
  .top nav{display:flex}
  .top .btn-sm{margin-inline-start:0}
  .hero{padding:72px 28px 80px}
  .hero>*{max-width:var(--max)}
  .hero-grid{display:grid}
  .cta-row{flex-direction:row}
  .cta-row .btn{width:auto}
  .cta-pair{flex-direction:row;flex-wrap:wrap}
  .cta-pair .btn{width:auto}
  .cta-center{justify-content:center}
  .hero .cta-note{max-width:56%;margin-inline-start:0}
  /* v10: keep the headline and lead on the text side (in v9 they were centred and ran under the chat demo at wide screens) */
  .hero h1,.hero .lead{margin-inline-start:0}
  .chat-demo{position:absolute;inset-inline-end:28px;top:72px;width:360px;max-width:38%}
  .hero h1,.hero .lead,.hero .trust,.hero .cta-row,.hero .eyebrow{max-width:56%}
  .sec{padding:72px 28px}
  .cards{grid-template-columns:repeat(3,1fr)}
  .offer-grid{grid-template-columns:repeat(2,1fr)}
  .pricing{padding:32px}
  .plans{grid-template-columns:repeat(2,1fr)}
  .pricing .btn{justify-self:start}
  .phones{justify-content:center;overflow:visible}
  .phone{flex:0 0 280px}
  .steps{grid-template-columns:repeat(3,1fr)}
  .about-card{grid-template-columns:96px 1fr;padding:32px}
  .avatar{width:96px;height:96px;font-size:2.6rem}
  .about-meta li{font-size:.92rem}
  .about-quote{font-size:1.12rem;padding-inline-start:20px}
}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{transition:none!important;animation:none!important}}